The Palms Tanning Resort is the official tanning salon of The Denver Broncos Cheerleaders and The Colorado Crush Cheerleaders

The Palms Tanning Resort has acquired celebrity endorsements by signing with The Denver Broncos Cheerleaders and The Colorado Crush Cheerleaders as their official tanning salon.

(Greenwood Village, CO) - January 9, 2004

Within its first month of business, The Palms Tanning Resort was chosen by The Denver Broncos Cheerleaders to be their official tanning salon. In addition, The Palms Tanning Resort was just recently chosen by The Colorado Crush Cheerleaders to also be their official tanning salon. The Colorado Crush is John Elway's Team Arena Football Team whose season begins next month.

Out of over 100 tanning salons in the Denver area, The Palms Tanning Resort was chosen by these elite cheerleading squads because of everything that The Palms has to offer.

From its highly unique, upscale island resort atmosphere, to its 13 world class tanning beds, including The Mystic Sunless Tanning System and to its professional discretionary attention to its celebrity clients, The Palms has exactly what it takes to ensure beautiful tanning results with a comfortable and relaxed experience.

The Palms has received tremendous marketing exposure due to these incredible celebrity endorsements. Such exposure includes logo displays in all Denver Broncos Game Day magazines, logo displays and announcements during The Colorado Crush home games at the Pepsi Center and other media exposure that advertises The Palms throughout the Denver area as the official tanning salon for these popular cheerleading squads.

The Palms offers the hottest sensation in the tanning world, The Mystic Sunless Tanning System, which has become quite the favorite for The Denver Broncos Cheerleaders. Teresa Schroeder, the director of The Denver Broncos Cheerleaders, was quoted in The Denver Business Journal for The Palms' article "Basking in Success" (August 15-21, 2003), "The sunless tanning, which provides immediate results and does not cause wrinkles, has proven very popular with the women. The girls can go in (The Mystic) a day before a photo shoot and look like they spent a week in Mexico," she states.

With the Palms only being open since February 2003, these celebrity endorsements have provided The Palms with a great deal of credit as a new business and has helped tanning clients discover that The Palms is something quite different from other tanning salons. This has been proven true by the fact that The Palms has already acquired almost 5,000 customers in only its first 11 months of business and has sold over 28,000 tanning sessions.

For more information about The Palms Tanning Resort, please visit them on the web at: www.ThePalmsTanningResort.com or call them at 1-866-PALMS4U.

To view the Denver Business Journal's article, "Basking in Success", about The Palms Tanning Resort, please go to: http://www.thepalmstanningresort.com/dbj_pg_1.htm