Female Entrepreneur Holly Rodenberger Establishes Award-Winning Business, The Palms Tanning Resort

With the spirit of a true entrepreneur, Holly Rodenberger takes a huge chance in life and creates one of the most unique and award-winning tanning salons in the world, The Palms Tanning Resort.

Written by Jan Dowker from Simply Organic, The Palms Tanning Resort's Public Relations company.


Greenwood Village, CO November 14 2003-- Holly Rodenberger took a leap of faith when she moved to Colorado in 2002. Following her dream of becoming a successful entrepreneur, she opened what has become in a short period of time an award-winning, nationally acclaimed business.

Although the economic outlook continued to be bleak for many in Colorado, for Holly and her husband, Keith Rodenberger, it was the right time to launch their new venture, The Palms Tanning Resort, a trendy, upscale and very unique tanning salon.

According to Holly, after working in the corporate world for over 12 years, it was tough leaving my job, my family and friends behind, but I knew that to become a true entrepreneur, sacrifices in life will always have to be made.

Before opening the salons doors in February of 2003, we had to make a lot of challenging business decisions. We had to decide on a location for The Palms, which was especially tough since we were moving to Denver to open our salon, she adds.

Holly also noted, We were venturing into the indoor tanning world, which was a new business industry for us, giving us a slight disadvantage over our established competitors.

As co-owner of The Palms Tanning Resort, I knew that part of my responsibility was running the business. Keith and I worked together to make our dream a reality.

We took our time to make sure that the salon was built just as we envisioned it. We wanted to create a very unique and exciting atmosphere conceptually and physically that would make our customers want to come back time and again so it had to be the absolute best and it had to be different from any other tanning salon in the world, Holly explains.

The long hours and hard work that Holly and Keith invested in the business started to pay off as soon as they opened their doors for business. They have won numerous national awards and accolades, with recognition for innovative salon concepts; superior customer service and satisfaction; outstanding branding incorporated throughout their marketing/promotional materials; and recognition for the salons unique dr and stylish image. Locally, they have also received exciting rave reviews for their tremendous success, which has helped to put The Palms on the map in Denver.

Hollys corporate background helped her to organize the many diverse tasks involved in developing and implementing a business plan, but it didnt prepare her for the tough job of working with vendors, suppliers and others associated with running the daily operation of the salon.

She learned what it meant to get in the trenches and hammer out deals making sure that she and Keith selected the best available products for the salon, whether it was the latest in tanning bed technology, lotions, or other amenities, while at the same time watching the bottom line.

Within only a month after The Palms Tanning Resort opened, Holly achieved one of the companys biggest accomplishments by signing the Denver Broncos Cheerleaders, becoming their official tanning resort. Now, the cheerleaders enjoy the use of the ever popular, sunless tanning technology, The Mystic, as well as The Palms other 13 world class tanning beds. In return, The Palms enjoys the tremendous marketing exposure for the salon by having the cheerleaders endorse The Palms throughout Denver.

In addition, Holly has also used her many years of corporate skills to help launch the franchise process for The Palms. The Palms is one of the youngest tanning salons ever to offer franchises and thus far, the response from potential investors has been overwhelming, states Holly.

Our clients are just like family to us, according to Holly. Along with other priorities in our salon, customer service is a very important factor in our industry and we pay particular attention to our clients needs and tanning demands. Our main goal is to give our customers the kind of personalized treatment that we would expect at a high-end spa or salon.

On a personal note, Hollys family life changed dramatically after she moved to Colorado. I went from working at a corporate office 10 hours or more a day to spending more time with my children while planning and developing the business with my husband, she says.

I found that as a business owner, I was really an integral part of the community, not just a spectator. Running the business and having time with my family has really given me a sense of fulfillment and completeness.

One note of advice from Holly, dont simply jump into a business blindly. She suggests that the reason she and Keith have been so successful in such a short period of time is that they did extensive research on the tanning salon industry and learned what it would take to succeed.

Learn everything you can about your dream business, analyze and determine where you want to be with your life, look at your financial situation and then just do it, suggests Holly.

With true entrepreneurial spirit, Holly advises, dont spend all of your time thinking about an idea, take a leap of faith, follow your heart, offer the world something different and never look back or regret following your dreams. She adds, following a dream isnt always easy, but in the end it is the most rewarding experience you will find in life."

For more information about Holly and Keith Rodenberger, owners of The Palms Tanning Resort, or for more news stories and other information about the upscale salons special services and unique approach to tanning, please call 1-866-PALMS4U or visit The Palms on the web at www.ThePalmsTanningResort.com.
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Written by Jan Dowker
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